Communication for employees: how to base it on the reality of the enterprise and its challenges ?
A major company, 9,000 employees on several sites, a multi-cultural context, activity in the mining sector in Madagascar.
Our understanding of the issue
A challenge to address: make internal communication a tool for commitment to the new company strategy.
Explanation of the process
The intervention of STRATEGIC was set up over different phases, beginning with an audit of internal communication to fully understand ways in which information is appropriated by employees, but also expectations, obstacles and levers. The agency then helped the management team in the construction of a pertinent strategy and internal communication plan responding to needs. The accompaniment also included a training and coaching component for the managers involved in communication.